Great websites get results!
Websites are crucial business communication tools, but what you communicate on your site and how, matters to your visitors. Visitors to your site come for the content, not for the joy of looking around!
The key to great web content is to think about the conversation you want to have with visitors to your site.
Great website content understands why people come to your site, what they want when they get there, and how to keep them coming back.