Good content can build your audience.
Bad content can destroy your brand.
There’s a lot of talk right now about “Content Marketing” – so what is it? And should you care?
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from an audience by delivering consistent, ongoing, valuable information.*