Month: June 2014

Compelling product descriptions = $ales!

copywriting melbourneCompelling product descriptions = $ales!

According to a report from US-based research firm eMarketer, in 2012, business-to-consumer e-commerce passed a trillion dollars US in a single year for the first time.

Australia’s share of this was US$36.2 billion, with 10 millions Aussies, or almost half the population buying something online in 2012.

There is no doubt that Compelling, informative, and unique product descriptions increase sales.

Continue reading “Compelling product descriptions = $ales!”

Copywriting that connects you with your customers

Melbourne based copywriterAre you connecting with your customers?

Did you know that 66% of online consumers say they have made a purchase as a result of an email from a brand? That’s more than three times the percentage of people who have purchased in response to a message delivered via Facebook (20%) or text message (16%).*

Email marketing works for a variety of reasons… 

  • It allows targeting
  • It drives direct sales

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Have you made someone’s day?

d6fed9957ec1966b489218744c8c8220Do you know someone who needs great copy?
Do my emails remind you of a friend, associate or business that needs a great story? Do you know a business that isn’t capitalising on their potential? Has a family member or friend asked you if you know a great copywriter? Have you kept your promise to refer and connect businesses with solutions?

Harness the power of networking and PAY IT FORWARD!

Continue reading “Have you made someone’s day?”