Month: September 2014

How uniquely different are you? Unique Melbourne based copywriter

unique freelance copywriterYou’ve heard all the acronyms and catchphrases; ‘unique value proposition’, ‘unique selling position’, ‘unique offering’, ‘magnetic value point’, and probably many others… But, have you ever given much time to considering and defining yours?

Your Unique Value Proposition (UVP) is one of your most essential messages.

It should be a meaningful, powerful, succinct statement that:

  • Describes what makes you unique and why you or your product is different from your competitors.

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