Copywriting for your email marketing strategy begins with acknowledging that you take the time to read the email marketing emails that come into your inbox. So if you do, maybe your audience will take the time to read one from you?
If you’re in the business of selling goods or services, you need to start emailing. Regularly.
With research* showing that email continues to outperform all other forms of communication in the sales race, there’s never been a better time to consider your email comms strategy.
There’s good reason to get excited about email marketing:
- 80% of people receive marketing messages alongside their personal emails on a daily basis.
- 70% of people use coupons or discounts they receive in an email.
- 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.
So, if you’re yet to develop an email marketing strategy, or dropped the ball on the one you started (way back when!) you’re almost certainly missing out on the opportunity to sell your products or services.
Setting up an email platform (just like this one) is easy.With so many great online email services at your disposal, it’s easier than ever to get started. All you need is an email service (check out mailchimp.com!), a product or service, an email address and a comms plan to get on board.
If you’ve spent time reading this email, you know email marketing has potential.And it can work for you too. If I can write about copywriting every month, there’s every chance that there’s something to say about your business on a regular basis!
Need help emailing your audience? Call The Freelance Pencil on 0418 530 585 and ask how I can help.
*Conducted by Research Now, with WebStar Research, on behalf of ChoozOn Corporation