Month: November 2015

Have you heard the joke about the Port Melbourne Copywriter?

Port Melbourne CopywriterNever mind, it’s pointless…

But getting a Port Melbourne copywriter to power up your business isn’t…

Good copy can take your business further. How? By ensuring that it answers the questions your customers need.

A copywriter can bring ‘process’ to your business proposition – and address the questions you often miss. Think you know everything about your product or service offering?

Try asking yourself these 15 questions about your product or service:

  1. What does it do/deliver?
  2. What relevant facts, statistics or specifications should be known about it?
  3. What problem does it solve?
  4. What is new, different, better or unique about it?
  5. What can never be said or promised about it?
  6. Who is your competition and what are they saying about it?
  7. Is there a special history or unique story around it?
  8. What do people need to do to access it?
  9. How does it address people’s biggest concerns or fears?
  10. How will it help people get ahead or keep from falling behind?
  11. What desire does it appeal to?
  12. Has it been endorsed or received media coverage?
  13. What information or legals must be included to sell it?
  14. Does it have a guarantee and what are those terms?
  15. Do people want it?

If you haven’t considered these questions about your product or service offering, you may be missing the point – and missing customers.

Want to learn more about working with a Port Melbourne copywriter? Call The Freelance Pencil on 0418 530 585 and speak to me today.