I walk the talk. And you can too with Melbourne Freelance Writing
Every day I talk to my clients about the importance of having a story that is current, maintaining connections with customers and adding “fresh” content to their website.
But I don’t just talk about it. I do it. I add fresh content to my website every month, I communicate regularly with my audience, and I review and revise my website and business story every year. Continue reading “Walk the Talk with Melbourne Freelance Writing”
You know your business. As a Freelance Writer, I know all the wrong words.
Your business is everything to you. You conceived it. You brought it to life. You know its soul, its niche, its heartbeat.
But it’s represented by a website full of out-dated copy. Old flyers with stories of a bygone era. Sales pitches that no longer convert. Product descriptions that don’t sparkle.
But you have content, and you don’t want to commission a full copywriting project from scratch.
Continue reading “You know your business. Freelance Writers know all the wrong words.”
Every business needs a freelance copywriter for that project, untapped market, new product coming down the pipeline, or audience that’s being neglected.
A good copywriter can find the words you’ve been searching for to bring your big plans to life. But I offer more than just words. I offer the perspective of your audience – an audience that doesn’t know you, or your business.
Continue reading “This freelance copywriter in Melbourne is more than just a pencil.”
Whether it’s a text to your mum, or web content for your business, grammar can make a big difference when you’re a freelance writer in Melbourne.
‘Let’s eat Mum’ vs. ‘Let’s eat, Mum’ can see you chomping down on your Mum’s arm, or enjoying a bowl of spaghetti!
Grammar is the lifeline that allows us to express our thoughts, ideas and most importantly our intent! While we might get away with a poorly formatted text message, the communications we use in our day to day business are critical to building relationships and presenting ourselves in a way that is easy for others to understand.
Continue reading “Grammar always matters when you’re a freelance writer in Melbourne”
Make 2015 Your Year to Communicate…
Have you started every New Year with a:
It’s easier than you think to develop a solid plan for communicating information, issues, events and situations related to your business.
Continue reading “Get a communication strategy that works… and deliver it on time, every time.”
Recent studies in behavioural economics, psychology and neuroeconomics have shown that four words appeal to our primal instincts. These four words are known to engage an audience at a subconscious level and increase the chances of making a sale or garnering action.
What are these wonder words?
1. YOU
2. NEW
3. FREE
4. GUARANTEED
Good text leaves you wanting more.It’s true. Good text leaves the reader wanting more.
Does the text on your website, your printed marketing material or in your internal communications leave the reader wanting to get to know you better? Does it make them “feel” or “act” in positive ways towards you? If your answer is no, you need a freelance writer.
Continue reading “This freelance writer wants to make text with you….”
You’ve heard all the acronyms and catchphrases; ‘unique value proposition’, ‘unique selling position’, ‘unique offering’, ‘magnetic value point’, and probably many others… But, have you ever given much time to considering and defining yours?
Your Unique Value Proposition (UVP) is one of your most essential messages.
It should be a meaningful, powerful, succinct statement that:
Continue reading “How uniquely different are you? Unique Melbourne based copywriter”
EOFY = Everyone Online Finds You!
With the end of the financial year now behind us, the slate is clear for a whole host of fresh business goals! Is your goal for Everyone Online to Find Your business? Is it to break into a new niche market? Is it to secure better and higher-paying clients? Is it to communicate better with your current audience? Or, is it to transform your website into a client-converting machine? If it is, I’ve got the content and copywriting tips for success!
Out with the old. In with the new! The bigger, brighter and fresher Freelance Pencil website is now live and waiting for your visit!
You’ll notice some fantastic changes on the new site including:
1. All my previous articles! The full archive is now available online!
Continue reading “The Freelance Pencil has had an overhaul!”