A Freelance Writer always has something to say about content marketing….

content marketing, freelance writer

Because while silence is golden, when you’re a writer, there’s always something to say…

2016 saw The Freelance Pencil take on a massive project for a client dedicated to hitting the market hard. An astute client who understands the value of content in driving their business, The Freelance Pencil was tasked with developing a complete content marketing strategy.

“Content marketing is the creation and distribution of valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

What does a content marketing strategy involve?

Content marketing solutions are as unique as the businesses they serve. Limited only by the scope of your imagination (and the needs of your audience), a content marketing strategy might include:

  • Custom content written for you, in your own voice
  • Webpage content
  • Microsites
  • Social media content
  • Email newsletters
  • Copy for infographics, charts & graphics
  • Case studies
  • Curated content selected from relevant sources
  • Content for podcasts
  • Storytelling & blogging
  • Copy for videos
  • eBooks & white papers

Why should you care about content marketing?

Understanding why content marketing is important to your business means you understand the four stages of the buying cycle:

  1. Awareness. The customer may have a need, but they don’t all know there is a solution.
  2. Research. Once a customer is aware of the solution, they will educate themselves on their options and how each might meet their needs.
  3. Consideration. The point at which the customer starts comparing different products from different suppliers to ensure they’re getting a high quality product at a fair price.
  4. Buy. Finally, the customer makes their decision and converts their research into a purchase.
This four stage process requires content. Hight quality, targeted and engaging content that:
  • Identifies the problem;
  • Advertises the solution;
  • Demonstrates the benefits; and
  • Celebrates the purchase! 

So the message is simple. Businesses that ignore content marketing are damaging the value of their business.Every business, yes EVERY business with an online presence benefits from content marketing.

Is a content marketing strategy on your radar for 2017? Call The Freelance Pencil on 0418 530 585 to discuss your content needs today.

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