I walk the talk. And you can too with Melbourne Freelance Writing
Every day I talk to my clients about the importance of having a story that is current, maintaining connections with customers and adding “fresh” content to their website.
But I don’t just talk about it. I do it. I add fresh content to my website every month, I communicate regularly with my audience, and I review and revise my website and business story every year.
But there’s no ego here. Website maintenance is the foundation of any marketing strategy. Google will ignore your website if it isn’t updated. Visitors to your site will not be impressed with old, outdated data and content. And regular communication with your audience? It’s business 101. If you don’t tell people what you know, and that you’re STILL HERE, who will?
It’s easy for me you say.
Well, it can be easy for you too. A copywriter can help keep you to task and on track with your communication goals. And we can put you on the path to maintaining a fresh, current and engaging website and communication platform.
So you think nothing has changed in your business?
- Your Staff: Does your website reflect your current people, positions and contact details?
- Calls to action: Does your home page draw attention to promotions, what’s new, or any other calls to action that can help drive traffic further into your site?
- Your “About” story: Surprisingly, people do read them! They’re the equivalent of the business card in the website world. If your ‘about page’ says “founded in 1997, we’ve been in business 10 years”, your story needs an update!
- Your Products & Services: If you’ve added, removed or changed your business offering, it’s time to update your website! This is critical for getting the right traffic to your website.
- Testimonials & Reviews: Do your customers love what you do? Tell the world about it. Testimonials and reviews can be a great compliment your service offerings and product descriptions.
And if you don’t already have a blog or news facility on your website – GET ONE! Sharing your opinion, story, knowledge and expertise is an easy way to add fresh, current content to your website – while building credibility and increasing your search presence.
Make content creation easy.
Partner with a freelance copywriter. A freelance copywriter is available when you need them. You pay for only what you need, and they can help you to keep your communication strategy on track.
Working with a copywriter is as simple as….